17 BEST Lead Tracking Softwares (13 CRMs & 4 Sales Tools)
17 BEST Lead Tracking Softwares (13 CRMs & 4 Sales Tools)
17 BEST Lead Tracking Softwares (13 CRMs & 4 Sales Tools)
Oct 6, 2025
Oct 6, 2025
Video Summary 👇
Lead tracking can feel like herding cats — messy, time-consuming, and frustratingly unpredictable. Sure, finding leads and getting them through the door is one thing, but figuring out which ones are actually going to close? That’s a whole different beast.
That’s where lead tracking software comes in. These are tools designed to help you monitor, organize, and prioritize leads so your sales team can focus on what matters most — converting.
In this article, we’ll break down what lead tracking software is, highlight the best CRMs with built-in tracking tools, and explore top standalone lead tracking solutions.
🤔 What Is Lead Tracking Software & How It Works?
Lead tracking is the process of monitoring a lead’s behavior and interactions with your business across multiple touchpoints — like email, website visits, phone calls, or ad clicks. It gives your team real-time visibility into where a lead is in the sales funnel and how engaged they are.
Examples of lead tracking activities:
Tracking when a lead opens an email or clicks a link
Logging a sales call or meeting
Monitoring which web pages a lead visits
Recording a form submission or demo request
🧩 Benefits of a Lead Tracking System
While there are a wide range of touchpoints that sales teams and businesses can glean from, the benefits are universally the same – and they include:
Shorter sales cycles – Quickly identify and prioritize high-intent leads to close deals faster.
Higher ROI on sales and marketing efforts – Focus resources on the leads most likely to convert.
Improved conversion rates – Nurture leads more effectively with timely follow-ups and personalized outreach.
Better sales performance and reporting – Gain real-time insights into pipeline activity and team effectiveness.
Deeper insights into customer behavior – Understand how leads interact with your brand across channels.
🆚 Lead Tracking vs Lead Scoring?
While often used together in modern sales and marketing workflows, lead tracking and lead scoring serve very different purposes. Understanding the distinction between the two can help your team better qualify, prioritize, and convert leads.
When used together, lead tracking and lead scoring can give your team a full picture of each lead — what they’ve done and how valuable they are. Tracking tells you the “when” and “how,” while scoring helps you decide the “who.”
🏆 Top CRMs With Built-in Lead Tracking Tools (Ranked & Reviewed)
🗂️ TL;DR Comparison Table
CRM
Best For
Starting Price
Drawbacks
Free Plan?
Breakcold
Best AI-Native Lead Tracking CRM for Sales-Focused Teams
$29/user/mo
Lacks native calling and mobile features
❌
Salesflare
Best for Small B2B Teams That Want Smart, Hands-Off Lead Management
$35/user/mo
Limited omnichannel capabilities
❌
Hubspot
Best for All-in-One CRM With Powerful Lead Management
$0/mo
Some users report a learning curve during onboarding
✅
Piperive
Best for Visual Sales Pipelines and Simplicity
$19/user/mo
No native LinkedIn integration for lead importing
❌
Close
Best for Outbound Sales Teams That Want Built-In Calling, SMS, and Email
$49/mo (Max: 1 users)
Some features are gated behind higher-tier pricing plans
❌
Attio
Best for Modern Teams That Want Fully Customizable Lead Management
$0/user/mo
Limited number of native third-party integrations
✅
Salesforce
Best for Enterprise-Grade Lead Management at Scale
$25/user/mo
Complex implementation process that requires time and resources
❌
Nimble
Best for Relationship-Driven Professionals and Small Teams
$29.90/user/mo
Lead enrichment features are somewhat limited and may require manual updates
❌
Leadsquared
Best for High-Velocity B2C Sales Teams
$40/user/mo
Limited reporting customization in LeadSquared Sales and Mobile CRM
❌
Monday CRM
Best for Workflow-Heavy Sales Teams
$15/user/mo
Essential features locked behind higher paywalls
❌
Nutshell
Best for Small Teams That Want CRM + Email Marketing
$19/user/mo
Pricing may be high for smaller teams or early-stage businesses
❌
Copper
Best for Google Workspace Users
$12/user/mo
Lacks scalability for larger organizations with complex needs
❌
noCRM
Best for Simplicity and Focused Lead Management
$25/user/mo
Not ideal for larger teams that need advanced customization or enterprise-level features
❌
🥇 Breakcold - Best AI-Native Lead Tracking CRM for Sales-Focused Teams
While Breakcold isn’t as feature-heavy like most enterprise CRMs, Breakcold DOES excel inlead management for socially active sales teams. With our curated Engagement Feed, you’ll never miss a lead’s LinkedIn activity — posts, comments, and interactions are tracked in real time so you can engage meaningfully and consistently. On top of that, Breakcold’s new AI Contact Deduplication cleans your database automatically, while BetterContact-powered enrichment keeps your records accurate with verified emails and job details. Making it easy to track, nurture, and close leads by focusing on the signals that matter most — conversations, engagement, and timing.
🔥 Killer Case Studies From Breakcold 🔥
Key Features
Vision Builder – Create automated workflows with a simple text prompt or short voice note. No technical skills required — just describe what you want, and Breakcold builds it for you.
AI Agents –You can choose a default AI personality or create your own custom one that determines the frequency of CRM tasks and suggested follow-ups.
AI Contact Management – Automatically scores and organizes leads into the right lists and groups by analyzing conversations, notes, and activity.
AI-Powered Dashboard – Surfaces your most important leads with a self-updating dashboard, complete with reasoning behind each suggestion.
AI-Suggested Messages – Generates personalized follow-ups that adapt to your tone of voice and your prospect’s personality.
AI Rules & Automations – Set intelligent rules for lead scoring, follow-ups, and deal movement.
AI Contact Deduplication – Merges duplicates automatically, saving hours of data cleanup.
AI-Powered Data Enrichment – Surfaces verified emails and phone numbers via waterfall enrichment (BetterContact, Apollo.io, Findymail, Wiza).
AI Notetaker – Integrates with Otter, Fireflies, TL;DV, and Fathom to log call summaries, transcripts, and follow-up tasks automatically.
All-in-One Unified Inbox – Manage conversations from LinkedIn, email, WhatsApp, and Telegram in one place, so you can respond faster and never miss a follow-up.
Sales Pipeline Management – Streamline deal progress with customizable workflows and visibility into lead scoring impact.
Social Engagement Stream – Like, comment, and engage with your leads’ posts without leaving the CRM — build relationships through meaningful and consistent interactions.
Ratings
G2 - 4.7/5 (116)
Capterra - 4.8/5 (93)
Pros
Cons
AI-Native CRM with built-in automation to streamline workflows.
Unlimited AI actions for leads — no credit-based restrictions.
Unified, user-friendly interface for email, phone, and social (LinkedIn, WhatsApp, Telegram).
Comprehensive onboardingresources with how-to videos, flowcharts, and best practices.
Responsive and reliable customer support.
Limited advanced reporting capabilities compared to other CRMs.
No dedicated customer objects (though custom fields are supported).
Currently offers 25+ native integrations, with more on the way.
Pricing Plans
CRM Essentials
CRM Pro
CRM Max
$29/user/mo
$59/user/mo
$99/user/mo
What's included:
25 AI leads included (Unlimited AI Actions)/user
Auto-lead movement
Auto-task creation
AI Lead Processing
All Essentials Features and:
50 AI leads included (unlimited AI actions)/user
Auto-lead movement
Auto-task creation
1 Social Account (LinkedIn, X, or Whatsapp)
All Pro features and:
200 AI leads included (unlimited AI Actions)/user
Auto-lead movement
Auto-task creation
3 Social Accounts (LinkedIn, X, or Whatsapp)
Demo Video
🥈 Salesflare - Best for Small B2B Teams That Want Smart, Hands-Off Lead Management
Summary
Salesflare is built to eliminate tedious manual tasks through powerful automation and seamless integration with your existing workflows. The goal? To help teams spend less time on data entry and more time on meaningful client engagement and strategy.
Salesflare is widely praised for its ease of use and effectiveness in managing sales pipelines — especially for small businesses and B2B startups seeking a lightweight yet intelligent CRM solution. But where Salesflare truly stands out is in its commitment to offering 100% of its CRM features via its mobile app. This makes it an ideal choice for agencies focused on field sales, where having the full power of a CRM on the go is essential.
Key Features
Automated Data Entry – Saleflare automatically pulls data from email, calendar, phone, LinkedIn, company databases, and social media — then organizes it into clean, automated customer timelines so your team is always in the loop.
Contact Management – Keep all your contact data in one place — complete with conversation history, engagement tracking, and company-level insights to help your team close more deals, faster.
Full-Fledged Mobile App – Ideal for on-the-go teams who need full CRM functionality at their fingertips, Salesflare works wherever you work (desktop, mobile, or directly from your Gmail, Outlook, or LinkedIn sidebar).
Integration Options – Connect Salesflare with over 5,000+ tools via Zapier — including Google Workspace, Mailchimp, Trello, Slack, and more — to streamline your workflows and scale effortlessly.
Collaboration-Focused – Salesflare is designed with teams in mind. Share contacts, pipelines, timelines, and communication history across your team to stay coordinated, reduce duplicate work, and close more deals together.
Ratings
G2 - 4.8/5 (289)
Capterra - 4.7/5 (139)
Pros
Cons
Intuitive, modern interface makes managing customer relationships smooth and efficient
Automatic email integration and interaction tracking saves time and helps sales reps focus on high-impact tasks
Responsive and knowledgeable customer support provides fast, tailored assistance
While there's a free trial, there’s no fully free version for users to explore long-term
Limited omnichannel capabilities — Salesflare excels with email but lacks support for SMS, live chat, or social messaging
Less suited for B2C use cases, as it requires fields like company name, which may not apply to individual consumers
Pricing Plans
Growth
Pro
Enterprise
$35/user/mo
$55/user/mo
$115/user/mo
All CRM features you’d expect, plus:
Automate your CRM data input
Track emails, links and website visits
Get Linked sidebar, email sidebar & mobile app
Send personalized email campaigns
25 email finding credits
All features on the Growth plan, plus:
Send workflows of multiple emails
Set user permissions
Create custom dashboards
500 email finding credits
All features on the Pro plan, plus:
Full setup and tailor-made training
Data migration done for you
Dedicated account manager
Unlimited email finding credits
Demo Video
🥉 HubSpot – Best for All-in-One CRM With Powerful Lead Management
Summary
HubSpot is a powerhouse CRM designed to unify sales, marketing, and service — all-in-one solution. Originally built as a marketing platform, HubSpot has evolved into a flexible, AI-enhanced CRM that helps businesses capture, qualify, track, and nurture leads at every stage of the funnel.
From automated lead capture to real-time engagement tracking and customizable pipelines, HubSpot gives teams full visibility into the buyer journey — all within a user-friendly interface. Its deep integration between sales and marketing tools ensures that leads are never lost in handoffs and follow-ups happen at exactly the right time.
Key Features
Contact Management – Automatically enrich and organize lead data with full activity timelines and engagement history
Deal & Pipeline Management – Visualize and customize your lead stages to track progress from initial interest to closed deal
Lead Scoring & Segmentation – Automatically prioritize leads based on behavior, demographic fit, and engagement level
Email Tracking & Sequences – Track opens, clicks, replies, and automate follow-ups based on lead actions
Form & Chatbot Lead Capture – Convert website visitors into leads with dynamic forms, chat, and pop-ups
AI-Powered Insights – Identify bottlenecks in the sales funnel and surface high-converting channels
Marketing-to-Sales Handoff – Seamlessly pass qualified leads between teams with shared data and workflows
Ratings
G2 - 4.4/5 (12,404)
Capterra - 4.5/5 (4362)
Pros
Cons
User-friendly interface, ideal for those who aren’t tech-savvy
Clean, intuitive platform that’s easy to navigate
Flexible pricing plans with customizable options
Serves as a reliable single source of truth for customer data All-in-one platform that combines marketing, sales, and service tools
Pricing may be prohibitive for solopreneurs or very small businesses
Some users report a learning curve during onboarding
Automation features can be rigid, limiting customization
Reporting tools lack depth for advanced analytics
Pricing Plans
For Individuals & Small Teams
Free Tools
Starter Customer Platform
Professional Customer Platform
$0/mo
$20/user/mo
$1,450/mo
Includes:
Free for up to 2 users
No credit card required
Free Marketing tools
Free Sales tools
Free Service tools
Free Content tools
Free Operations tools
Free Commerce tools
Includes:
Marketing Hub Starter
Includes 1,000 marketing contacts
Sales Hub Starter
Service Hub Starter
Content Hub Starter
Operations Hub Starter
Commerce Hub
Starter Customer Platform, plus:
Includes 5 seats
Additional seats start at $50/mo
Marketing Hub Professional
Includes 2,000 marketing contacts
Sales Hub Professional
Service Hub Professional
Content Hub Professional
Operations Hub Professional
Commerce Hub
Demo Video
Pipedrive – Best for Visual Sales Pipelines and Simplicity
Summary
Pipedrive is a user-friendly CRM that helps businesses streamline their sales pipeline, automate repetitive tasks, and track customer interactions with ease. It’s especially well-suited for teams that need a clear, bird’s-eye view of their pipeline to ensure the right leads are being prioritized and nothing slips through the cracks.
While Pipedrive offers strong reporting and analytics to highlight bottlenecks in your sales process, it lacks certain key automations found in more advanced CRMs — such as automated email sequences, inactivity alerts, and live activity tracking. As a result, users may need to be a bit more hands-on to keep deals moving forward efficiently.
Key Features
Advanced Forecasting & Reporting – Access customizable reports on deal performance, sales activities, win rates, and future revenue projections based on pipeline data.
Goal & Performance Tracking – Set individual or team goals (e.g., calls made, deals closed) and track progress with visual dashboards and reports.
Pipeline Management – Visualize deal stages, set activity reminders, and use real-time data to ensure deals stay on track — no guesswork required.
Lead Management with Progress Tracking – Monitor lead status, set priorities, and track all touchpoints for better visibility into your conversion funnel.
Workflow Automation – Automate admin tasks like data entry, email follow-ups, and pipeline updates — all while collecting data for performance reporting.
Integrations – Connect with Gmail, Zoom, Slack, and over 350 tools to ensure seamless data syncing and unified reporting across platforms.
Mobile App with Reporting Access – Stay connected and check deal status or team performance while on the go — with reporting tools built into the mobile experience.
Rating
G2 - 4.3/5 (2,445)
Capterra - 4.5/5 (3047)
Pros
Cons
Well-structured onboarding materials, including FAQs and videos
Offers a wide range of integrations with third-party tools
Strong automation and AI features that boost productivity
Quick and easy setup with minimal learning curve
User interface can feel dated or unintuitive for some users
No free plan available — paid tiers start quickly
Customer support can be slow or inconsistent.
No native LinkedIn integration for lead importing
Some users report occasional bugs and performance issues
Pricing Plans
Essential
Advanced
Professional
$19/user/mo
$34/user/mo
$64/user/mo
Key features:
Lead, calendar and pipeline management
Seamless data import and 400+ integrations
Create activity, deal and contact reports with AI
Personalized onboarding
Essential Plan +
Full email sync with templates, open and click tracking and group emailing
Automations builder, including email sequences
Meeting, email and video call scheduling
Live chat support
Advanced Plan +
AI-powered Sales Assistant and emailing tools
Contract and proposal management with e-signatures
Streamlined lead routing and team management
Revenue forecasts and custom field reporting
Extra data entry and data quality settings
Power
Enterprise
$74/user/mo
$99/user/mo
Professional Plan +
Project planning, tracking and delivery
Increased control of account permissions and visibilities
24/7 live chat support
Phone support
Power Plan +
Enhanced security preferences
Unlimited reports and customizations
Maximize the number of automations and email syncs per seat
Close – Best for Outbound Sales Teams That Want Built-In Calling, SMS, and Email
Summary
Close (formerly Close.io) is a sales-focused CRM built specifically for small and medium-sized businesses that want to turn into outbound sales-powerhouse. It unifies essential sales channels like email, calling, and SMS in a single, streamlined interface, eliminating the need to juggle multiple platforms.
What sets Close apart is its laser focus on lead tracking and engagement. Features like Search Views and Smart Views make it easy to segment and surface the right leads at the right time, so reps can prioritize high-value opportunities and follow up with precision. Combined with built-in calling, power dialers, and activity tracking, Close empowers sales teams to move faster and close deals more efficiently.
Key Features
Sales Funnel Reporting – Analyze sales velocity, conversion rates, and pipeline health to uncover bottlenecks and optimize your sales process.
Performance Reports – Track individual and team performance with customizable reports and leaderboards that spotlight top performers and highlight areas for coaching.
Unified Communication – Handle email, SMS, and calls from one platform, with automatic logging and tracking.
Sales Automation – Build and deploy multi-channel outreach sequences with email follow-ups and task reminders.
Workflow Tools – Automate repetitive tasks, create custom workflows, and keep your sales pipeline moving efficiently.
Lead Management – Easily track lead progress, prioritize high-value contacts, and assign follow-ups to your team.
Power Dialer – Make high-volume outbound calls quickly with the built-in power dialer to boost team productivity.
Call Assistant – Use real-time transcription and note-taking tools to improve call quality and reduce admin work.
Ratings
G2 – 4.7/5 (1,044)
Capterra - 4.7/5 (161)
Pros
Cons
Clean, user-friendly interface with a minimal learning curve
Robust calling features and automation tools, including Power Dialer
Two-way email sync for seamless communication tracking
Effective and intuitive email outreach workflows
Cost-effective compared to many competitors with similar features
Helps streamline productivity and team communication
Highly customizable via open API for advanced use cases
No free version available — only a free trial
No native integration with LinkedIn, requiring third-party tools
Smart View filters can be overwhelming or tedious to set up
Workflow features are more limited compared to top competitors
SMS functionality restricted to the US, Canada, UK, and Australia
Some features are gated behind higher-tier pricing plans
Users report occasional slow load times and connectivity issues with calling
Pricing Plans
Solo
Base
Professional
Enterprise
$19/mo
$49/user/mo
$109/user/mo
$149/user/mo
Includes everything in Essential, but:
Limited to 1 user
Limited to 10k leads
Workflows not included
Included in all Close plans:
Unlimited contacts & leads
Multiple pipelines
Advanced lead & activity filters
Built-in email, calling & SMS
Centralized inbox & task lists
Everything in Essentials plus:
Automated workflows
Power Dialer
AI Email Assistant
Custom Activities
Everything in Growth plus:
Role-based access & permissions
Lead visibility rules
Predictive Dialer
Unlimited call recording
Attio – Best for Modern Teams That Want Fully Customizable Lead Management
Summary
Attio is a modern CRM built for the AI era — combining flexibility, speed, and customization to meet the needs of fast-moving teams. Designed with agencies and consultancies in mind, Attio is especially well-suited for managing leads in dynamic, relationship-driven environments like marketing firms, creative studios, and sales development agencies.
Instead of forcing users into rigid workflows, Attio gives teams the freedom to tailor their lead management process — from how leads are captured and qualified to how they're tracked and advanced through custom pipelines. With real-time collaboration, automated data enrichment, and a sleek interface, Attio helps teams stay agile while keeping every lead organized and actionable — without the bloat of traditional CRMs.
Key Features
Contact/Company Management – Build dynamic profiles with real-time updates, custom fields, and relationship tracking.
Data Enrichment – Pull in relevant data from across the web to keep your records fresh, accurate, and complete.
Sales Reporting and Analytics – Visualize pipeline performance, monitor deal progress, and track team activities with flexible dashboards.
AI Powered Research Agent (Claygent) – Use AI to gather deep insights about prospects, companies, and industries — directly within your CRM.
Custom Workflows – Design processes that reflect how your agency actually works, whether you're tracking deals, partnerships, or projects.
Workflow Automations – Automate repetitive tasks like follow-ups, lead scoring, and record updates to save time and reduce human error.
Collaborative Data Views – Share filtered views with your team to align on goals, track progress, and stay organized across departments.
Ratings
G2 - 4.8/5 (18)
Capterra - 4.2/5 (5)
Pros
Cons
Extensive customization options for fields, views, and workflows
Intuitive, Notion-style interface that feels modern and flexible
Powerful automation tools for streamlining repetitive tasks
User-friendly and easy to onboard, even for non-technical teams
Limited number of native third-party integrations
Some advanced features rely on third-party tools (e.g., via API or Zapier)
Minor UI/UX hiccups as the product is still evolving
Pricing Plans
Free
Plus
Pro
Enterprise
Price
$0/user/mo
$29/user/mo
$59/user/mo
$119/user/mo
Workspace
Free
Plus
Pro
Enterprise
Seat limit
Up to 3
Unlimited
Unlimited
Unlimited
Objects
Up to 3
Up to 5
Up to 8
Unlimited
Custom relationship attributes
❌
❌
✅
✅
Custom objects
❌
❌
✅
✅
Record and Entry templates
❌
❌
✅
✅
Call intelligence
❌
❌
✅
✅
Access permissions
Fully visible
Private
Advanced
Advanced
Automations
Free
Plus
Pro
Enterprise
Integration blocks
✅
✅
✅
✅
Email sequences
❌
❌
✅
✅
Workflow credits
(Monthly)
100 included
1,000 included
2,500 included
5,000 included
+ 1,000
❌
$17
$17
$17
+ 5,000
❌
$64
$64
$64
+ 10,000
❌
$93
$93
$93
+ 25,000
❌
$160
$160
$160
+ 50,000
❌
$230
$230
$230
+ 100,000 or more
❌
Talk to sales
Talk to sales
Talk to sales
Email and calendar
Free
Plus
Pro
Enterprise
Email and calendar sync
1 account per user
1 account per user
2 accounts per user
3+ accounts per user
Email sharing
Only email subject lines
Email subjects, bodies and attachments
All emails for a record or with a user
All emails for a record or with a user
Email sending
200 sends per month
1,000 sends per month
Unlimited
Unlimited
Bulk email sending
10 sends at a time
50 sends at a time
50 sends at a time
50 sends at a time
Remove 'Sent with Attio
❌
✅
✅
✅
Data sources
Free
Plus
Pro
Enterprise
Communication intelligence
Essential
Standard
Advanced
Advanced
First interaction
✅
✅
✅
✅
Last interaction
✅
✅
✅
✅
Connection strength
✅
✅
✅
✅
Strongest connection
✅
✅
✅
✅
First email interaction
❌
✅
✅
✅
Last email interaction
❌
✅
✅
✅
First calendar interaction
❌
✅
✅
✅
Last calendar interaction
❌
✅
✅
✅
Next calendar interaction
❌
❌
✅
✅
Company enrichment
Essential
Standard
Advanced
Advanced
Name
✅
✅
✅
✅
Description
✅
✅
✅
✅
Logo
✅
✅
✅
✅
Category
✅
✅
✅
✅
Social media
✅
✅
✅
✅
Location
✅
✅
✅
✅
Employee count
❌
✅
✅
✅
ARR
❌
✅
✅
✅
Funding raised
❌
❌
✅
✅
People enrichment
Essential
Standard
Advanced
Advanced
Name
✅
✅
✅
✅
Description
✅
✅
✅
✅
Profile picture
✅
✅
✅
✅
Social media
✅
✅
✅
✅
Location
✅
✅
✅
✅
Reporting
Free
Plus
Pro
Enterprise
Number of reports
Up to 3 reports
Up to 15 reports
Up to 100 reports
100+ reports
Insight reports
✅
✅
✅
✅
Funnel reports
❌
✅
✅
✅
Segment by
❌
✅
✅
✅
Targets
❌
❌
✅
✅
Historical attributes
❌
❌
✅
✅
Time comparisons
❌
❌
✅
✅
Admin
Free
Plus
Pro
Enterprise
Payment by invoice
❌
❌
✅
✅
Advanced admin tools
❌
❌
❌
✅
SAML
❌
❌
❌
✅
Support
Free
Plus
Pro
Enterprise
Help center
✅
✅
✅
✅
Chat and email support
✅
✅
✅
✅
Priority support
❌
❌
✅
✅
Migration assistance
❌
Talk to sales
Talk to sales
Talk to sales
Salesforce – Best for Enterprise-Grade Lead Management at Scale
Summary
Salesforce is the original CRM giant and remains the gold standard for managing customer relationships at scale. Since leading the CRM movement in the early 2000s, it has evolved into a comprehensive platform for sales, marketing, and service teams.
While it’s not ideal for small businesses or those focused solely on lead management, Salesforce stands out for its extensive customization and enterprise-grade capabilities. It offers powerful tools for managing complex sales processes, including flexible workflows, advanced automation, and deep reporting features — all tailored to support large, data-driven teams.
Key Features
Lead & Opportunity Management – Capture, qualify, assign, and track leads through custom sales stages, ensuring no opportunity slips through the cracks.
Sales Automation – Automate repetitive tasks like follow-ups, lead routing, and task assignments to help reps focus on selling, not admin work.
Customizable Pipelines – Build visual pipelines tailored to your sales process, with drag-and-drop functionality and detailed deal tracking.
Contact & Account Management – Centralize customer and prospect data with complete activity histories, notes, and communication records.
Built-In Communication Tools – Log emails, calls, and meetings directly within Salesforce or connect tools like Gmail and Outlook.
Workflow Rules & Approvals – Automate complex business processes with custom workflows, approval chains, and trigger-based alerts.
AppExchange Integrations – Extend Salesforce with thousands of third-party apps and integrations — from marketing tools to finance platforms.
Mobile CRM – Access full CRM functionality on the go with Salesforce’s robust mobile app, perfect for field sales teams.
Einstein AI – Get intelligent lead scoring, opportunity insights, and next-step suggestions to boost rep productivity and deal conversion.
Chatter Collaboration – Share updates, tag teammates, and collaborate on deals within Salesforce’s built-in social feed.
Ratings
G2 - 4.4/5 (23,272)
Capterra - 4.4/5 (18817)
Pros
Cons
Optimizes lead management and improves conversion rates
Excels at data organization and cleanliness
Integration-rich with a vast app ecosystem
Responsive customer support and helpful community resources
Complex implementation process that requires time and resources
Expensive, especially for solopreneurs or small businesses
Steep learning curve, particularly for non-technical users
User interface can be unintuitive and hard to navigate
Pricing Plans
For SMBs
Starter Suite
Pro Suite
Enterprise
Price
$25/user/mo
$100/user/mo
$165/user/mo
Users
325 max
Unlimited
Unlimited
Lead scoring
❌
✅
✅
API
❌
$15/user/month
✅
Custom reports
✅
✅
✅
Advanced Forecasting
❌
❌
❌
Generative AI features
✅
✅
✅
For Enterprises
Unlimited
Einstein 1 Sales
Price
$330/user/month
$500/user/month
Users
Unlimited
Unlimited
Lead scoring
✅
✅
API
✅
✅
Custom reports
✅
✅
Advanced Forecasting
✅
✅
Generative AI features
✅
✅
Nimble – Best for Relationship-Driven Professionals and Small Teams
Summary
Nimble is a lightweight, lead management CRM designed to help small teams, freelancers, and consultants stay on top of relationships and sales opportunities. It focuses on simplifying lead tracking by automatically building and enriching contact profiles through email, social media, and web activity — giving you the context you need without the data overload.
While it doesn't offer enterprise-level functions, Nimble excels at helping relationship-focused users capture, organize, and follow up with leads at the right time. If you’re looking for a streamlined CRM that makes lead nurturing feel personal and manageable, Nimble is a strong choice.
Key Features
Lead Prospecting - Nimble can automatically capture contact data from email signatures, business cards (via its mobile app), or even just a person’s name or company name — pulling up associated social media profiles and contact details it finds online.
Communication Management – Store up to 25,000 contact records and create rich profiles for people and companies. These profiles can be automatically updated as you browse the web or interact on social media.
Social Media & Email Integrations – Access all email conversations, past or present, from Nimbles Unified Inbox.
Nimble Prospector – This browser extension works outside the Nimble app, enabling you to gather contact and company info directly from anywhere on the web by simply hovering over names.
Email Marketing – Nimble includes email-focused features like templates, tracking, and automated sequences to help you engage leads and clients more effectively.
Mobile App – Available for both iOS and Android, Nimble’s mobile app brings essential CRM functionality to your phone — so you can manage relationships on the go.
Ratings
G2 - 4.5/5 (1,102)
Capterra - 4.4/5 (1883)
Pros
Cons
Easy to learn and use, with full customization for different industries and workflows
Makes it simple to find and organize contacts using tags
Clean, user-friendly interface with a mobile app available for iOS and Android
Quick to set up and integrates smoothly with email and social media accounts
The in-browser widget can be buggy or inconsistent at times
Customer support is helpful but not always easy to reach
Lead enrichment features are somewhat limited and may require manual updates
Some essential features are locked behind higher-tier pricing plans
Pricing Plans
Features
Nimble CRM plan
Pricing
$29.90/user/mo
Relationship Management
Contact Management
✅
Social Profile Matching & Enrichment
✅
Browser & Email Extensions
✅
Agenda & Activities
✅
Today Page
✅
Marketing & Outreach
Web Forms & Lead Capture
✅
Email Marketing
✅
Email Templates
✅
Group Messages
✅
Email Sequences
✅
Sales, Pipelines, Reporting
Prospecting
✅
Sales Engagement
✅
Pipeline Management
✅
Prospect Marketing & Outreach
✅
Workflows
✅
Workflows Automations
✅
Works Everywhere
Microsoft 365 Integration
✅
Google Workspace Integration
✅
Apple Mail Integration
✅
Integrations
App Integration Partners
100 + Integration Partners
PhoneBurner Integration
✅
Zapier Integration
120 + App Integrations
API Access
✅
Mobile Apps
IOS
✅
Android
✅
Customer Support
Online & Email Support
✅
Comprehensive Support Center
✅
Daily Live Q&A Sessions
✅
Weekly Training Webinars
✅
Free 1:1 Calls
✅
LeadSquared – Best for High-Velocity B2C Sales Teams
Summary
LeadSquared is a robust lead tracking and CRM platform designed for B2C businesses managing high-volume lead pipelines. Commonly used in industries like travel, real estate, education, healthcare, ecommerce, and marketing services, LeadSquared helps teams capture, score, and nurture leads across the entire customer journey.
Its REAL strength lies in unifying all lead activity — whether online or offline — into a single, trackable view, so sales and marketing teams can take timely, informed actions. With a mobile-first CRM for Android and iOS, it’s especially valuable for field sales teams who need to track, update, and convert leads on the go.
Key Features
Lead Capture Automation – Automatically capture leads from web forms, chatbots, emails, phone calls, and third-party tools.
Lead Scoring & Segmentation – Prioritize leads based on behavior, source, and profile fit to focus on the most promising opportunities.
Sales Automation Workflows – Trigger automated follow-ups, reminders, and task assignments to accelerate the sales cycle.
Multi-Channel Communication – Engage leads via email, SMS, phone, and WhatsApp—all from one dashboard.
Advanced Reporting & Analytics – Gain deep insights into sales performance, lead sources, and conversion metrics.
Mobile CRM App – Full-featured mobile access with offline capabilities for sales teams on the go.
Integrations – Connect with tools like Google Ads, Facebook Lead Ads, Zapier, and more for seamless workflow integration.
Ratings
G2 - 4.5 /5 (248)
Capterra - 4.3/5 (166)
Pros
Cons
All-in-one platform for organizing and tracking leads, automating follow-ups, and managing sales tasks
Mobile app is especially valuable for field sales teams
Comprehensive feature set, including lead capture, scoring, segmentation, and sales automation
Mobile-first design saves time and reduces manual data entry
Strong industry focus for B2C verticals like education, real estate, and healthcare
Heavy reliance on account reps for setup and issue resolution due to complex backend
Limited reporting customization in LeadSquared Sales and Mobile CRM
Occasional syncing delays may affect real-time updates and visibility
User interface feels outdated, especially compared to more modern CRMs
Built on Monday.com — a flexible Work OS known for its project and task management — Monday Sales CRM is a fully customizable, no-code platform designed to help businesses manage and automate every stage of the sales process, from lead generation to post-sale follow-up.
But with great flexibility comes the great risk of being overwhelmed. Much like standing in a grocery store faced with too many choices, Monday’s endless customization options can leave users bogged down in setup, instead of focusing on what they came for: closing deals and moving leads forward.
Key Features
Lead Management – Capture, organize, and track leads throughout the sales cycle.
Activity Tracking – Log calls, emails, and meetings to maintain a clear interaction history.
Pipeline Management – Visualize and manage deals at every stage of the sales funnel.
Guided Selling Tools – Use prompts and automation to streamline sales tasks and improve conversion rates.
Data Visualization & Analytics – Gain insights through customizable dashboards and performance reports.
Opportunity Management – Track sales opportunities and forecast potential revenue.
Forecasting & Data Management – Use historical and real-time data to predict sales trends and outcomes.
Account & Contract Management – Organize key account details and manage contracts from one place.
Proposal & Quotation Tools – Create, send, and track quotes or proposals directly from the CRM.
Seamless Platform Integrations – Connect with tools like Slack, Gmail, Zoom, and others to unify workflows.
Cross-Team Collaboration – Share updates, assign tasks, and communicate with team members across departments.
Ratings
G2 - 4.6 /5 (921)
Capterra - 4.7/5 (406)
Pros
Cons
Highly customizable & flexible
Powerful task management and the lead management system
The interface is simple and easy to use while being pleasant to interact with
Rich integration marketplace
There are growing pains to setting up the platform to suit your needs
Essential features locked behind higher paywalls
There are too many features sometimes the UI looks cluttered and overwhelming to use
Pricing Plans
Basic
Standard
$15/user/mo
$20/user/mo
Basic includes:
Unlimited customizable pipelines
Unlimited contacts
Unlimited boards
Templates for lead, contact & deal management
iOS & Android apps
Unlimited free viewers
Create a dashboard based on 1 board
Includes basic, plus:
Advanced account, contact, & deal management
2-way email integration with Gmail and Outlook
AI email generator
Activity management
Merge duplicate data
Custom CRM automations (250 actions per month)
Custom CRM integrations (250 actions per month)
Create a dashboard that combines 5 boards
500 AI credits/mo/user
Pro
Enterprise
$33/user/mo
Contact sales
Includes standard, plus:
Sales forecasting
Email templates
Email tracking & automations
Sequences
Quotes & invoices
Mass emails
Google Calendar sync
Sales analytics
Custom CRM automations (25,000 actions per month)
Custom CRM integrations (25,000 actions per month)
Create a dashboard that combines 20 boards
500 AI credits/mo/user
Includes pro, plus:
Lead scoring
Mandatory fields
Team goals
Advanced analytics (dashboards up to 50 boards)
Account management
Documents for sales
Enterprise-scale automations & integrations
Enterprise-grade security & governance
Multi-level permissions
HIPAA Compliance
500 AI credits/mo/user
Nutshell CRM – Best for Small Teams That Want CRM + Email Marketing
Summary
Nutshell is a simple yet powerful CRM built to help small businesses and solo userstrack leads with ease and clarity. It combines contact management, pipeline tracking, and built-in email marketing to give users full visibility into every stage of the customer journey — from first touch to final deal.
With its intuitive interface and automatic activity tracking, Nutshell makes it easy to stay on top of lead progress, follow-ups, and engagement history. Whether you’re qualifying new prospects or managing long-term opportunities, Nutshell keeps your sales pipeline organized and moving forward — all without the complexity of enterprise CRMs.
Key Features
Contact Management – Centralizes customer information and tracks communication history to keep teams organized and aligned.
Pipeline Management – Customizable sales pipelines to track leads and deals at every stage of the sales process.
Email Marketing – Built-in campaign tools for targeted outreach and engagement with prospects and customers.
Activity Tracking – Automatically logs interactions like calls, emails, and meetings, helping teams stay on top of follow-ups.
Reporting & Analytics – Offers insights into sales performance, forecasting, and team activity to support data-driven decisions.
Ratings
G2 - 4.3/5 (1,248)
Capterra - 4.3/5 (551)
Pros
Cons
Reliable data imports with excellent attention to detail, reducing onboarding friction
Highly customizable, adaptable to the needs of different sales teams
Effective follow-up tracking, making it easy to manage each client and sales stage
User-friendly interface with a clean design and a robust set of features
No built-in canned responses or pre-set email templates, which could speed up outreach
Slow customer support, with chat responses typically taking up to a day
Pricing may be high for smaller teams or early-stage businesses
Pricing Plans
Foundation
Growth
Pro
$19/user/mo
$32/user/mo
$49/user/mo
Included in all plans:
Unlimited storage, contacts & accounts
Contact management and communication timelines
Email and calendar sync
Customizable single sales pipeline
Free live support
Foundation has a 100 active leads limit
Everything in Foundation, plus:
Activity and Email reports
Sales and Activity quotas
Pipeline stage goals
Up to 25 custom fields
No open leads limit
Everything in Growth, plus:
5 customizable pipelines
Sales automation
Personal email sequences
Full reporting suite, including
Activity, Funnel, and Forecast reports
Meeting scheduling software (lite version)
Business
Enterprise
$67/user/mo
$89/user/mo
Everything in Pro, plus:
Increased pipelines, territories, markets, teams and more
Copper CRM is purpose-built for Google Workspace users, offering seamless integration with Gmail, Google Calendar, and Google Drive. It stands out by embedding essential CRM tools directly into the Google ecosystem, helping teams manage contacts, track leads, and automate workflows without leaving their inbox.
Its Chrome extension is a highlight, giving users quick access to contact data and sales pipelines inside Gmail — perfect for teams that prioritize simplicity and speed. Copper is ideal for startups, small businesses, and agencies looking for a lightweight CRM that feels like a natural extension of their daily tools.
Key Features
Gmail Integration – Manage leads and customers directly inside your inbox.
Google Calendar & Drive Sync – Keep meetings, files, and tasks fully aligned with your CRM.
Chrome Extension – Access pipeline and contact details without leaving Gmail.
Automated Data Entry – Copper auto-fills contact info and updates activity logs.
Sales Pipeline Management – Visualize and manage deal stages with drag-and-drop simplicity.
Mobile CRM App – Stay productive on-the-go with full mobile functionality.
Ratings
G2 – 4.5/5 (1,135)
Capterra - 4.4/5 (619)
Pros
Cons
User-friendly interface with a low learning curve
Deep Google Workspace integration
Powerful Chrome extension for Gmail-based workflows
Automated workflows and smart reminders
Seamless data syncing across tools
Clean and intuitive mobile app
Occasional buggy performance
Limited compatibility with non-Google platforms
Customization options can be overwhelming for beginners
Pricing can be aggressive for smaller teams
Clunky API compared to more developer-friendly CRMs
Lacks scalability for larger organizations with complex needs
Pricing Plans
Starter
Basic
$12/user/mo
$29/user/mo
What’s included:
1,000 contact limit
Google Workspace integration
Tasks + Activity feed
Forms
Zapier integration
Everything in Starter, plus:
2,500 contact limit
Task automation
Pipelines
Project Management
Contact enrichment
Professional
Business
$69/user/mo
$134/user/mo
Everything in Basic, plus:
15,000 contact limit
Workflow automation
Bulk email
Reporting
Integrations
Everything in Professional, plus:
Unlimited contacts
Email series
Custom reports
Multi-currency
Premium support
noCRM.io – Best for Simplicity and Focused Lead Management
Summary
noCRM.io is a lightweight lead management software built specifically for salespeople who want to focus on closing deals rather than managing data. Unlike traditional CRMs, which can be bloated and complex, noCRM.io prioritizes lead activity over contact databases, offering a streamlined, customizable interface that ensures no sales opportunity slips through the cracks.
Designed to fit seamlessly into daily sales workflows, noCRM.io helps teams capture, qualify, and convert leads faster, making it a great fit for small to mid-sized sales teams that value simplicity and efficiency.
Key Features
Lead Capture – Quickly add leads from emails, web forms, business cards, or manual entry.
Sales Pipeline Management – Visual pipelines to track lead progress and stay organized.
To-Do Based Workflow – Focused task system that helps reps know exactly what to do next.
Customizable Sales Scripts – Build and embed structured outreach templates for consistency.
Collaboration Tools – Share notes, assign leads, and monitor team activity in real time.
Mobile App – Access pipelines and manage leads on the go.
Integrations – Connect with tools like Google Workspace, Zapier, Slack, and more.
Ratings
G2 - 4.6 /5 (921)
Capterra - 4.7/5 (406)
Pros
Cons
Offers a range of sales-specific features like goal tracking, email synchronization, and sales scripts
Flexible lead tracking with metrics such as pipeline stage, status, activity notes, and more
Easy to set up and use, even for non-technical users
Streamlined interface that focuses on actionable tasks instead of data entry
Strong collaboration tools for small and mid-sized sales teams
Requires manual input when setting up sales campaigns, which can slow down onboarding
Some key metrics are missing, despite having solid overall data visibility
Reporting and analytics are limited, making it harder to extract deep performance insights
Not ideal for larger teams that need advanced customization or enterprise-level features
Pricing Plans
Sales Essentials
Dream Team
Call Master
$25/user/mo
$36/user/mo
$36/user/mo
Lead & Prospect Creation & Management
Easy import of Excel and CSV files
Lead generation through multiple channels: email, business card scanning, or connected forms
Smart classification and prioritization
Duplicate detection
Optimization of outbound prospecting actions: personalized call scripts, cold lead management
Sales & post-Sales Process Management
Visual and customizable pipeline
Reminders and notifications
Automatic calendar synchronization
Fast sending of predefined messages (WhatsApp, SMS, etc.)
Automated actions for each lead
Post-sales tasks management
Quote & Invoice Management
Quote, deposit, invoice, credit notes creation
Advanced customization & templates library
Sales Performance Tracking
Detailed performance reports
Sales activities and lead performance tracking, sales forecasting
Statistical reports
Integrations
3,000+ automations via Zapier
API access (max 2,000 requests/day)
Webhooks and email notifications
Services
Mobile application
Fast support via chat and email
Online documentation and FAQ
All Sales Essentials, plus:
Advanced Email Management
Email sync : send, receive, and schedule emails directly from noCRM
Customizable email templates and signatures
Performance tracking (opening, click, and response rates)
VoIP Integrations
CloudTalk, JustCall, Aircall, etc. : integration with the best VoIP solutions on the market to make calls directly from noCRM
One-click and Power dialing
SMS integration
Call tracking and recordings
Automatic synchronization
AI summary transcripts
WhatsApp Integration
One-click lead creation
Customizable message templates
Conversation sync
Team Management, Advanced Privacy & Security settings
Role and permission management
User-specific time zone settings
Lead assignment
Sales team goal tracking
Team performance reports
Export and deletion restrictions, user session management, sensitive action log
Advanced Integrations
Full access to native integrations
API access with custom quotas
API technical support
Services
Priority support via phone, chat and email
Personalized onboarding (min 5 users)
Custom onboarding and setup options through certified partners
All Dream Team, plus:
Call Campaign Creation & Management
Multiple files import
Advanced settings: lead source, operating conditions, automation triggers based on call outcomes
Ongoing, stopped or completed campaigns visualization
Detailed tracking of call results and outcomes
Statistical analysis of campaigns and agent activity
Call Agent Management
Call results and outcomes detailed tracking
Campaign Agent Assignment
Access and permission management
Attendance tracking and automatic logout
Advanced Lead Management
Lead transfer between noCRM accounts
Shared inbox
Lead–Prospect field sync
🔁 The Best Lead Tracking Software Outside CRMs
While CRMs offer built-in lead tracking features, they’re not always the best fit for every business — especially if you’re looking for something leaner, more specialized, or easier to integrate with your existing tools. Whether you're working with spreadsheets, landing page builders, or marketing automation platforms, there are plenty of non-CRM lead tracking tools that can help you capture, monitor, and follow up with leads effectively.
Below, we’ve rounded up some of the best lead tracking software outside traditional CRMs — perfect for teams who want flexibility without the overhead of a full CRM system.
🗂️ TL;DR Comparison Table
CRM
Best For
Starting Price
Drawbacks
Free Plan?
lemlist
Best for Multi-Channel Outreach and Deliverability
$69/user/mo
Limited CRM integrations, especially with niche platforms
❌
Clay
Best for AI-Powered Prospecting and Data Enrichment
$0/user/mo
Dated user-interface and slow customer support
✅
ClickPoint
Best for Speed-to-Lead and Field Sales Teams
$0/mo
Automations are not as flexible or advanced as those in robust CRMs
✅
Leadfeeder
Best for Identifying Anonymous Website Visitors
€141/mo
Limited visibility into individual users within a company due to privacy constraints
✅
🥇 lemlist – Best for Multi-Channel Outreach and Deliverability
Summary
lemlist is a powerful sales engagement and multi-channel outreach automation platform built for teams that want to scale outbound efforts without sacrificing personalization. Geared toward sales leaders, outbound teams, and agency owners within small to medium-sized businesses (SMBs), lemlist helps users create highly personalized email campaigns, automate follow-ups, and track lead engagement — all in one place.
With a strong focus on conversion-driven outreach, lemlist makes it easy to manage cold leads, warm them up through smart sequencing, and ultimately turn prospects into paying customers. Whether you're running cold email campaigns or LinkedIn outreach, lemlist gives you the tools to track what matters and improve outreach at scale.
Key Features
Personalized Outreach at Scale – Send highly customized emails using dynamic text, images, and videos
Automated Follow-Ups – Set up multi-step sequences that continue outreach based on lead behavior
Image & Video Personalization – Add dynamic visuals to boost engagement and stand out in crowded inboxes
A/B Testing – Test subject lines, content, and timing to optimize campaign performance
Campaign Analytics – Get real-time insights into open rates, replies, clicks, and bounce rates
lemwarm – Built-in email warm-up tool to improve deliverability and inbox placement
Lead Database – Import, organize, and manage leads directly within the platform
Email & Phone Finder – Discover verified contact details to enrich your outreach list
Chrome Extension – Easily capture leads and add them to campaigns while browsing LinkedIn or websites
Ratings
G2 - 4.3/5 (3,461)
Capterra - 4.4/5 (301)
Pros
Cons
Personalization at scale with dynamic text, images, and videos
Robust lead database for managing and enriching contact lists
Multichannel outreach across email, phone, and social platforms
lemwarm tool improves email deliverability and inbox placement
Advanced campaign sequences with behavior-based automation
Extensive support resources including tutorials, templates, and guides
Expensive compared to similar tools targeting SMBs
Clunky or confusing UI may hinder workflow efficiency
Steep learning curve for beginners or non-technical users
Limited CRM integrations, especially with niche platforms
Inconsistent customer support with slow or unhelpful responses
Occasional bugs or performance issues, particularly at scale
Pricing Plans
Email Pro
Multichannel Expert
Enterprise
$69/user/mo
$99/user/mo
Custom Price / Yearly only
For growing teams
3 SENDING EMAILS/USER
Free 200 emails or 50 phone nos. /mo
Unlimited with paid credits
450M+ leads database
Unlimited LinkedIn leads export
lemlist Chrome extension
Unlimited email campaigns & follow-ups
Personalization at scale
Text variables, Custom images, Liquid syntax
AI-powered outreach
CRM integration
Emails warm-up & deliverability boost
Live lead monitoring & custom reports
For scaling businesses
Everything in the Email Pro
5 SENDING EMAILS/USER
Free 300 emails, or 75 phone nos., or 475 call min. /mo
Unlimited with paid credits
Automated LinkedIn actions
Visits, invites, messages
In-app calling
lemlist VoIP, or Aircall & Ringover integration
Conditioned sequence steps
Centralized multichannel inbox
Intents & signals targeting
Custom landing pages
Campaign templates
API, webhooks, & integrations
Zapier, n8n, Make
For large organizations
(5 seats min.)
Everything in the Multichannel Expert
Unlimited guest seats
Free 500 emails, or 125 phone nos., or 800 call min. /mo
Unlimited with paid credits
Custom user roles & permissions
Activity logs
Personalized (1:1) onboarding
Dedicated account manager
Premium support
Custom terms of use
Payment by wire transfer or SEPA
Advanced API access
Additional endpoints, rates, & volumes
Advanced login security (SSO/SAML)
Custom credits assignment
Yearly commitment w/ quarterly payments
🥈 Clay – Best for AI-Powered Prospecting and Data Enrichment
Summary
As the name suggests, Clay is something of a shapeshifter in the SaaS world. While it’s often positioned as a sales intelligence platform that helps professionals manage relationships, that description only scratches the surface. By integrating with over 100 external enrichment tools and leveraging powerful AI algorithms, Clay helps teams not only identify high-value prospects but also enrich, score, and segment leads with remarkable precision.
Powered by integrations with over 100 enrichment sources and its own AI research agent, Clay automates the most time-consuming parts of lead management: research, segmentation, prioritization, and list building. It’s an ideal fit for growth teams, SDRs, and revenue ops looking to streamline how leads are captured, qualified, and handed off — all without jumping between tools.
Key Features
Waterfall Enrichment – Automatically pulls the most accurate data from multiple sources to enrich lead profiles
Account & Lead Scoring – Prioritize prospects based on firmographic data, behavior, and buying signals
Intent Data – Identify leads actively researching your solution or related topics
AI Research Agent (Claygent) – AI tool that automates manual research by pulling relevant insights from across the web
AI-Powered Lead List Building – Generate targeted lead lists using filters, intent signals, and enrichment criteria
Personalized Outreach – Customize emails and campaigns with dynamic data to boost response rates
Ratings
G2 - 4.9/5 (150)
Capterra - N/A
Pros
Cons
Expansive integration library for syncing with CRMs, enrichment tools, and outbound platforms
Claygent AI agent saves time on manual lead research
Freemium plan available for small teams or testing
Robust data enrichment for building accurate, high-quality lead profiles
Premium pricing may be too high for small businesses
Steep learning curve, especially for new users
Overwhelming UX for those unfamiliar with data-heavy tools
Action token system can become costly without proper usage management
Pricing Plans
Free $0/user/mo
Starter $149/user/mo
Explorer $349/user/mo
Pro $800/user/mo
Users
Unlimited
Unlimited
Unlimited
Unlimited
People/Company searches
Up to 100/search
Up to 5,000/search
Up to 10,000/search
Up to 25,000/search
Exporting
✅
✅
✅
✅
AI/Claygent
✅
✅
✅
✅
Rollover credits
✅
✅
✅
✅
100+ integration providers
✅
✅
✅
✅
Chrome extension
✅
✅
✅
✅
Scheduling
-
✅
✅
✅
Phone number enrichments
-
✅
✅
✅
Use your own API keys
-
✅
✅
✅
Integrate with any HTTP API
-
-
✅
✅
Webhooks
-
-
✅
✅
Email sequencing integrations
-
-
✅
✅
Exclude people/company filters
-
-
✅
✅
CRM integrations
-
-
-
✅
Unlimited rows
-
-
-
-
40 action columns per table
AI prompting support
-
-
-
-
Data engineering (Snowflake)
-
-
-
-
Dedicated Slack support
-
-
-
-
Credit reporting analytics
-
-
-
-
SSO
-
-
-
-
🥉 ClickPoint – Best for Speed-to-Lead and Field Sales Teams
Summary
Designed for sales teams both in the office and out in the field, ClickPoint helps businesses improve prospect outreach and automatically prioritize high-value leads. The platform offers two integrated solutions: LeadExec, for lead distribution and capture, and SalesExec, for lead follow-up, engagement, and closing.
Together, these tools support the entire lead management lifecycle — from capturing and routing inbound leads to nurturing them through automated workflows and intelligent prioritization. ClickPoint is ideal for businesses that rely on speed-to-lead, multi-channel engagement, and field sales coordination to stay competitive.
Key Features
Calendar Reminders – Stay on top of follow-ups and appointments with built-in scheduling alerts
Call Logging – Automatically track call activity and link it to specific leads and opportunities
Auto-Dialer – Speed up outbound calling with a power dialer that connects reps to leads efficiently
Marketing Automation – Trigger follow-ups, emails, and workflows based on lead behavior and status
Field Sales Management – Coordinate on-the-go reps with tools for tracking activities, appointments, and updates in real time
Ratings
G2 – N/A
Capterra - N/A
Pros
Cons
N/A
N/A
Pricing Plans
Starter $0/mo
Growth $825/mo
Agency $1,650/mo
Premium
Custom
Leads
up to 250/mo
10,000/mo
50,000/mo
100,000/mo
Pings
Up to 10,000/mo
Up to 100,000/mo
Up to 1,000,000/mo
Up to 5,000,000/mo
Support
24-hour chat
+ Account Manager
+ Account Manager
+ Account Manager
Account Set Up
Hourly Fee
4 Hrs
6 Hrs
8 Hrs
Web leads
Leads from your Website or Landing Page
✅
✅
✅
✅
Leads from Third Party Providers
✅
✅
✅
✅
Zapier Marketplace Integrations
✅
✅
✅
✅
Unbounce and Formstack Integration
✅
✅
✅
✅
Pay-Per-Call
-
Local Numbers
-
$3.00
$3.00
$3.00
Toll Free Numbers
-
$4.00
$4.00
$4.00
Cost/Minute
-
$.050
$.045
$.045
Direct call transfers
-
✅
✅
✅
Drag and drop call flow designer
-
✅
✅
✅
Sound studio with natural language processing
-
✅
✅
✅
Pay-Per-Chat
AI generated chatbot
-
✅
✅
✅
International language conversion
-
✅
✅
✅
Qualify
Lead Data Validation (Phone & Email)
$.02/check
$.02/check
$.02/check
$.02/check
Lead Data Address Enrich (USPS)
$.01/check
$.01/check
$.01/check
$.01/check
TCPA Certification
$.03/check
$.03/check
$.03/check
$.03/check
Sell
Order creation and invoicing
✅
✅
✅
✅
Stripe and Authorize.net integration
✅
✅
✅
✅
Use (Price, Weighted, Round-Robin, Percentage, Geo Location, Priority)
✅
✅
✅
✅
Distribute
International Currency Conversion
✅
✅
✅
✅
Concurrent Deliveries via Webhook, Post, Email, Text SMS
✅
✅
✅
✅
Custom Code for Delivery Automation Scripts
✅
✅
✅
✅
Canadian and Foreign Postal Code Routing
✅
✅
✅
✅
Advanced Shotgun Ping-Post/Ping Tree and Reporting
✅
✅
✅
✅
Delivery Thread
1 thread
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Realtime ROI reporting
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Lead Forecasting
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Advanced Ping Processing
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Leadfeeder – Best for Identifying Anonymous Website Visitors
Summary
Leadfeeder by Dealfront identifies anonymous companies visiting your website, helping you turn passive traffic into active sales opportunities. By revealing which businesses are browsing your site — and what pages they’re engaging with — Leadfeeder gives your sales team the context they need to reach out with timely, targeted follow-ups.
In addition to real-time visitor tracking, Leadfeeder provides tools for lead scoring, CRM integration, and automated alerts, so you can prioritize hot leads and act before competitors do. It’s a powerful solution for B2B sales teams that want to turn interest into pipeline without waiting for form fills or inbound inquiries.
Key Features
Custom Feeds & Dashboards – Create tailored feeds based on filters like company size, industry, location, web behavior, or custom properties
Goal Setting & Tracking – Set specific goals (e.g. demo requests, pricing page visits) and track how leads interact with key conversion paths
CRM & Automation Integrations – Automatically send qualified leads to your CRM or marketing automation tools like HubSpot, Salesforce, Pipedrive, or Mailchimp
Pageview & Behavior Tracking – See exactly which pages leads visit, how long they stay, and where they drop off — giving sales context before reaching out
Lead Scoring – Prioritize outreach by scoring leads based on pageviews, company fit, and behavioral signals
Real-Time Alerts – Get notified instantly when target accounts visit your site, so your team can follow up while interest is high
Team Collaboration Tools – Assign leads, leave notes, and manage follow-ups collaboratively with your sales team
Reporting & Insights – Monitor traffic trends, campaign performance, and lead quality over time to refine your marketing and sales strategy
Visitor Identification – Match anonymous site visitors to verified company data using IP intelligence and enrichment tools
Ratings
G2 – 4.3/5 (728)
Capterra - 4.2/5 (134)
Pros
Cons
Targets high-intent accounts based on real-time web activity and interests
Seamless CRM integration for pushing qualified leads directly into your sales workflows
Reveals anonymous website visitors, enabling teams to prioritize outreach even without form submissions
Supports more personalized, timely outreach by providing behavioral insights on each visiting company
Limited visibility into individual users within a company due to privacy constraints
Manual effort required for tasks like tagging and tracking follow-ups on lower-tier plans
Free and basic plans lack flexibility, which may limit value for smaller or lean teams
Pricing Plans
Starter
Basic
€0/mo
€141/user/mo
Get started with Free:
Unlimited users
Data from last 7 days only
Max 100 identified companies
Start your free trial
For sales & marketing teams:
Based on companies identified
Unlimited visits data storage
Unlimited users
💭 Final Thoughts
Whether you're managing a small sales team, running outreach as a solo founder, or scaling operations across departments, the right lead tracking software can make or break your sales process. From full-featured CRMs like HubSpot and Pipedrive, to specialized tools like Clay, lemlist, and Leadfeeder, there's a solution out there tailored to your workflow, team size, and sales style.
The key is finding a platform that helps you capture, organize, and engage leads effectively — without getting bogged down in complexity or manual work and technical skills. Focus on tools that align with your goals, integrate with your stack, and support your team’s daily rhythm.
With the right lead tracking system in place, you’ll stop letting valuable prospects slip through the cracks — and start building a more predictable, scalable pipeline.
Q&A - Recurring Questions About Lead Tracking Software
Can I use a spreadsheet instead of lead tracking software?
Yes, but it's not ideal. Spreadsheets can work for solo users or very small teams with a light lead volume. However, they require manual updates, lack automation, and don’t offer real-time collaboration, reminders, or integrations with email and CRM systems. As your pipeline grows, so does the risk of leads slipping through the cracks.
Is lead tracking part of a CRM?
Yes, in most cases. Lead tracking is a core feature of many CRMs, allowing teams to monitor lead activity, track deal stages, and automate follow-ups. However, not all CRMs offer advanced lead tracking — some focus more on contact storage or deal management. That’s why some businesses pair CRMs with dedicated lead tracking tools.
How do I know if my team needs lead tracking software?
If your team is managing more leads than they can easily follow up with, missing sales opportunities, or manually updating spreadsheets, it's time for lead tracking software. These tools help you stay organized, automate repetitive tasks, and make sure no warm lead goes cold.
What’s the difference between lead tracking and lead generation?
Lead generation is about attracting potential customers, often through marketing campaigns, content, or ads. Lead tracking, on the other hand, focuses on what happens after the lead is captured — tracking interactions, activity, and engagement to move them through the sales pipeline and eventually convert them.
Q&A - Recurring Questions About Lead Tracking Software
Can I use a spreadsheet instead of lead tracking software?
Yes, but it's not ideal. Spreadsheets can work for solo users or very small teams with a light lead volume. However, they require manual updates, lack automation, and don’t offer real-time collaboration, reminders, or integrations with email and CRM systems. As your pipeline grows, so does the risk of leads slipping through the cracks.
Is lead tracking part of a CRM?
Yes, in most cases. Lead tracking is a core feature of many CRMs, allowing teams to monitor lead activity, track deal stages, and automate follow-ups. However, not all CRMs offer advanced lead tracking — some focus more on contact storage or deal management. That’s why some businesses pair CRMs with dedicated lead tracking tools.
How do I know if my team needs lead tracking software?
If your team is managing more leads than they can easily follow up with, missing sales opportunities, or manually updating spreadsheets, it's time for lead tracking software. These tools help you stay organized, automate repetitive tasks, and make sure no warm lead goes cold.
What’s the difference between lead tracking and lead generation?
Lead generation is about attracting potential customers, often through marketing campaigns, content, or ads. Lead tracking, on the other hand, focuses on what happens after the lead is captured — tracking interactions, activity, and engagement to move them through the sales pipeline and eventually convert them.